Advertising: Bad Ideas

Kroger has launched a dog food called "Old Yeller" - as in the movie where they have to shoot the dog at the end. In the words of Adam Sandler, who are the ad wizards who came up with this one? What next?

• "A Cry In The Dark" baby food?
  
• "Manchurian Candidate" playing cards?
  
• "Psycho" shower gel?
  
• "Un Chien Andalou" eye drops?
  
• "The Diary Of Anne Frank" attic insulation?