Advertising: Women In

We take the presence of women in commercials for granted now, but until the 1970s, only men appeared in most TV ads. Brassiere ads were particularly surreal. That all changed thanks to the brave work of pioneers like Palmolive's Madge and Bibi Osterwald (the Jif Choosey Mother). And so, in honor of Memorial Day, I'd like to pay tribute to some of today's leading ladies in commercials.

Who is the hottie in the Mercury ads? It's Jill Wagner. She looked better in the earlier commercial where she's dressed in blue. The new ad really shows off her pointy chin. I always fear for the little boy standing in front of her - the crown of his head may not withstand that chin. She had a bit part in "Junebug".

Has there ever been a better match of product and celebrity endorser than Milk and Elizabeth Hurley? It works on so many levels - two at least. (Watch backstage footage.) Only a vegan could object to this.

And how about that long-legged cutie in the Old Navy ad? Can't find her name. Another blog has been trying to track down a different Old Navy model since 2004. (The song, by the way, is "Check It Out" by Komeda.)

The Old Navy ad is promoting Madras. What other clothing materials are named after cities?