Advertising: Superbowl

Is it just me or is there too much cruelty in commercials nowadays? Today we saw a guy throw a cellphone at someone's head, and a guy allow his friend to be mauled by a bear. Worst of all was the FedEx commercial where the caveman kicks a baby dinosaur (anachronism!) and then gets stomped on by a big dinosaur. I didn't like this commercial anyway because, let's face it, cavemen are ugly.

On the other hand, that "Capote" sequel looks good, where he goes after Tom Cruise.