Saturday, January 21, 2006

Winter Sports: Lindsey Jacobellis

I thought the Visa's commercial featuring snowboarder Lindsey Jacobellis was poorly conceived, but apparently that's because I misunderstood it. According to the USOC:
In the spot, Jacobellis is visibly nervous while preparing to compete in a qualifying race. Her coach makes numerous attempts to curb her anxiety using a number of sports psychology tactics. When those motivational efforts prove unsuccessful, he asks her to imagine that her Visa Check Card has just been stolen. At that moment she regains her confidence and takes off for the starting gate.

See, I thought she had lost her competitive edge, so the coach said her card was stolen in order to "fire her up". But then the voiceover nullifies that by talking about Visa's "Zero Liability". Surely I'm not the only one confused? No. Still, she has a nice smile. Who is the actor who plays her coach? He seems familiar.

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