What's the best use of a song in a commercial? Worst?
Tuesday, March 14, 2006
Advertising: Using Well-Known Songs
Two TV commercials in a row: KFC and Subaru. KFC used "Sweet Home Alabama". Subaru used "Every Day Is A Winding Road". KFC: bad, bad choice. Song appeals to a narrow demographic. Unclear connection to product (Kentucky or Alabama?). Subaru: excellent choice. No one doesn't like Sheryl Crow. Clear connection: All Wheel Drive good for winding roads.
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