Thursday, July 29, 2004

Advertising: Sara Lee

OK, Sara Lee introduced their slogan in 1968 so this is a wee bit late to complain, but really: "Nobody doesn't like Sara Lee" ? I suppose Little Debbie was already using "It doesn't make anybody puke their ring up."
But here's a surprising result from a British ad agency where an even worse slogan, "Nobody needs Sara Lee", tested better than a positive slogan.

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